Integrity Partnership

Announcement Video

Osborn Insurance Group Partners with Integrity

DALLAS – FEBRUARY 3, 2022 – Integrity Marketing Group, LLC (“Integrity”), an omnichannel insurtech leader in life, health and wealth solutions, today announced it has acquired Osborn Insurance Group, an independent marketing organization (“IMO”) based in Springfield, Missouri. As part of the acquisition, John Osborn, President of Osborn Insurance Group, will become a Managing Partner in Integrity. Financial terms of the transaction were not disclosed.

“Osborn Insurance Group recognized that partnering with Integrity could help them grow, while retaining the best parts of their business and company culture,” shared Bryan W. Adams, Co-Founder and CEO of Integrity. “Family is an important part of their culture, which is why the Osborn team felt like a perfect fit with our Integrity family. Over the years, Osborn Insurance Group has always appreciated adopting innovative technology solutions and their technology needs have surpassed what they could create on their own. Integrity is deeply invested in innovation and committed to creating the strongest insurtech products and systems for our partners. Brought together, our strengths will enhance an already successful business and keep Osborn Insurance Group growing for years to come.”

Osborn Insurance Group began providing Medicare Supplement products to seniors in 1993. With a passion for helping agents grow their business, agency founder Gary Osborn led the company’s evolution into an IMO focused solely on agent support. Osborn transitioned leadership to his son, John Osborn, in 2003. Today, Osborn Insurance Group helps independent agents and agency owners propel their businesses forward and has grown into one of the most prominent and respected IMOs in its region. 

Through its Integrity partnership, Osborn Insurance Group will join a network of industry icons and legends. Integrity is building a thoughtful collective of leaders who are committed to innovating insurance in ways that help Americans prepare for the good days ahead. This partner network collaborates on best practices and strategies to optimize insurance and financial processes, and strives to protect the life, health and wealth of all Americans.

“I’m truly excited about the ways this partnership will move our agency into the future,” said John Osborn, President of Osborn Insurance Group. “Integrity offers us access to top-tier technology and systems that align with our needs and focus. I’m also looking forward to participating in the Integrity partner network. Integrity has created cohesion among legendary industry leaders who can now focus on growth and innovation together. The ability to share and communicate with those experiencing similar challenges and successes will be incredibly impactful to our business. Going forward, I see two directions for Osborn Insurance Group: bigger and better.”

Osborn Insurance Group will look to enhance its growth trajectory by utilizing Integrity’s omnichannel platform of insurtech resources. These proprietary systems include quoting and enrollment offerings, product development, and data and analytics. In addition, Osborn Insurance Group will access Integrity’s shared business services, which include IT, human resources, legal and compliance, and access to a world-class advertising and marketing agency.

Osborn Insurance Group can also offer its employees meaningful company ownership through the Integrity Employee Ownership Plan.

“We’ve always taken care of our employees like they are family — now Integrity is taking care of us like we are family,” continued Osborn. “The Integrity Employee Ownership Plan is extremely exciting to all of us. Partnering with Integrity allows us to secure our legacy and gives us the capacity for unprecedented opportunity and future growth.”

For more information about Osborn Insurance Group’s partnership with Integrity, view a video at